As a marketing organization, we look at several aspects to measure our success in market penetration, awareness and visibility. One of the many statistical areas we look at are Website visits and page views. Recently we have had to filter our results to get an accurate picture of our Web stats. The reason? Our competition.

Service-now.com is the pioneer of IT Service Automation Software as a Service. We are taking our high-octane business to the road, literally. The Service-now.com brand can now be seen on AMB Racing & Events Formula Palmer Audi race car. Special thanks to Albert Ohayon of Aspediens for making this exciting venture possible.

Today, I was fortunate to present and sit on a panel discussion at the St. Louis Gateway itSMF Local Interest Group chapter meeting. Like with most Local Interest Groups, the St. Louis chapter asked Service-now.com to deliver a vendor neutral presentation on the differences between software-as-a-service (SaaS) and the Application Service Provider (ASP) model.